I am a Cape Town based travel & lifestyle blogger for #LorindasWorld and also the founder of South African based PR agency, 4Elements Media.
#LorindasWorld was created in 2015 with a single purpose; to fulfill my passion and love for travel and to share these life experiences with others. As an entrepreneur in the PR and Media industry, I believe my expertise and professional experience sets me apart from other travel and lifestyles blogs (and bloggers). I have worked for many years with international lifestyle and hospitality brands, and this serves as a cornerstone for #LorindasWorld in not only the quality of content I deliver but the deep understanding of the commercial impact good travel blogging can hold.
I have traveled solo for many years and come from a hospitality background but my love for travel, food and lifestyle brands was really ignited when I was invited by the Dubai Department of Tourism and Commerce Marketing Souther Africa (DTCM SA) on a media trip in April 2015. The purpose of this trip was to promote tourism in Dubai during the Dubai Fashion Week that year. I not only loved the traveling aspect of this trip, it remains the most prominent PR focused event I have worked on to date, especially in terms of awareness and demands in the travel industry.
A core focus of #LorindasWorld is the empowerment and education of women when it comes to solo travel or missions. I provide useful and practical tips for the solo traveler while delivering inspiration and advice to like minded souls. I love creating stories that not only inspire my readers to explore the world around them and experience all the food, culture and travel they can but also provide them with the best information and resource from my own traveling experience. This is my soul food. I live to celebrate the progression of travel, specifically for solo female travelers.
My blog has a loyal following and I stay active on social media with my finger always tapping on the comment icon, as a result, my social media accounts continue to grow. I enjoy chatting to followers and connecting with people on these social forums, I believe it’s an important and valuable way to build relationships with current and future readers.