CHANEL Unveils First Fragrance and Beauty Boutique in South Africa

CHANEL will unveil its new fragrance and beauty boutique at the Victoria & Alfred Waterfront in Cape Town on December 12, 2020.

Dedicated to fragrance, makeup and skincare, this boutique brings CHANEL Beauty into a new dimension for South Africa, reinforcing the ties between the House and its clients.

The 61sqm space will feature the first standalone pop-up concept for South Africa. It will expand to 106sqm in 2021.

Embark On A Journey Of Discovery

The decor reinterprets the codes and aesthetics of the House.

It highlights the signature tones of black and white, with a touch of gold.

Clean, understated lines subtly define the distinct categories of makeup, fragrance, skincare, and in-boutique exclusives.

The immersive space offers a large range of fragrances from the iconic N°5 to COCO MADEMOISELLE L’EAU PRIVÉE and LES EAUX DE CHANEL, the latest creations by Olivier Polge, CHANEL In-House Perfumer Creator.


You will also find the LES EXCLUSIFS DE CHANEL collection, comprising 17 rare fragrances in identical bottles.

Each has an entirely different story, inspired by different chapters of Mademoiselle Chanel’s life.

A fragrance expert will assist clients to find their signature fragrance.

A Skincare experience display facilitates endless exploration of CHANEL’s skincare range, including the premium SUBLIMAGE.

Transform Your Look – The Ultimate Experience

The interactive makeup experience display invites clients to discover the full range of CHANEL makeup.

CHANEL Beauty Advisors are on hand to assist.

In 2021, the boutique will also present a comprehensive selection of CHANEL sunglasses.

Elegant and modern, the mix of seasonal fashion and classic styles highlight the exclusive allure of CHANEL.

This fragrance and beauty boutique elevates the beauty shopping experience to a new level.

CHANEL invites clients to benefit from personalized consultations and makeup tips gleaned from the House’s dedicated experts.

CHANEL looks forward to welcoming clients to a place of true expression, where elegance and audacity are in perpetual motion.


Shop 6206B, Victoria & Alfred Waterfront

19 Dock Rd, Cape Town, 8001

+27 (021) 442 7831

Trading Hours

Monday – Sunday: 9:00am – 21:00pm


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